Ads are gay

In fact, it took until for a gay couple to show up in a T.V. ad. The simple ads is to integrate Pride into your regular business-as-usual BAU campaigns. To celebrate pride and how far we’ve come, we took a. Worst-case scenario, it could even put people off buying from you in future.

But consumers are increasingly hostile toward brands that put themselves front and center in their Pride campaigns. The majority of tracked ads, however, featured white LGBTQ representation and included zero visibility for transgender and nonbinary people.

Incandy brand Skittles started swapping its signature rainbow branding for a monochrome version in the US — based on the concept that during Pride, only OneRainbow matters. About one in 13 adults in the US now identifies as lesbian, gay, bisexual, transgender, queer, or some other sexual orientation besides heterosexual.

In short, you want to present them with a Pride-friendly landing page. One of the most effective ways to make your ads and landing pages feel like part of the same campaign is to share common words and images between them.

Want to tap into data like this? To find out, we used Adbeat to identify eight of the best recent Pride display ads from brands in the US, including big names like Amazon, Hulu, and Tinder. The biggest mistake brands can make around Pride is to desperately search for ways to monetize the event hence companies selling the obligatory rainbow rainbow tote bags and hoodies featuring their logos.

Rather than selling branded merch or promoting the benefits of AARP membership, the organization instead pointed consumers toward its Pride-themed playlist. It wasn’t too long ago that LGBTQ issues and people simply weren’t acknowledged in mainstream advertising.

And how are they converting ad viewers into paying customers? What should you do? The ad, while not explicitly queer, resonated deeply within the LGBTQ+ community. Still, per GLAAD’s inaugural Advertising Visibility Index, brands are missing opportunities to capture consumers by relying on LGBTQ celebrities as spokespeople without additional storytelling.

Remember that while those ads can be anything up to are minutes in length, viewers get the option to skip after just five seconds. Running skippable video ads on YouTube as part of your Pride campaign? So it pays to front-load your most important messaging, including your branding and a reference to Pride month.

Nailing your Pride advertising is about more than just coming up with a catchy tagline or some jazzy visuals for your ads. But in 25 short years, huge companies, like Allstate, Campbell’s, Hallmark, Chevrolet, Maytag, and Honey Maid have followed suit, often to profound effect.

One of the gay mistakes we see when analyzing display ad campaigns is a lack of connection between ads and campaign landing pages. But how are advertisers leveraging Pride month in their campaigns?

Best Gay Ads in

One solution is to simply use the event as an opportunity to get more eyes on your brand, just like AARP does in our next example:. Learn why micro-influencers are a game changer in LGBTQ+ advertising. Which, incidentally, is full of bangers — you can check it out here.

This strategy can be a big win for brands, given that 82 percent of consumers prefer to buy from companies whose values align with their own. You can…. Perfect for businesses and allies seeking real impact and inclusive marketing success.

Importantly, however far down the page you scroll, you always see the Start your free trial CTA button in the top-right corner:. What messaging and creatives are they using? Marketing campaigns regularly feature characters who are identifiably gay or transgender, but many consumers say such representation can feel inauthentic and some advocates argue marketers are.

Similarly, brands like Benetton broke new ground with inclusive campaigns, featuring the first representation of lesbians in mainstream advertising. Because it makes your allyship feel inauthentic. Explore how authentic, community-driven creators boost engagement, build trust, and connect brands with diverse audiences.